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Tavares Strachan’s First Monograph Surveys an Encyclopedic Practice
Tavares Strachan's first monograph highlights the significance of conceptual artistry in contemporary branding and marketing strategies. By showcasing an encyclopedic practice, it emphasizes the importance of storytelling and artistic expression in building a brand's identity and connection with its audience.
Colossal: Tavares Strachan is one of the leading conceptual artists working today, and his first monograph is out this month from Phaidon. Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month.
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The article discusses a significant contribution to the understanding of branding through conceptual artistry, which is relevant and actionable for brand strategy professionals, though the ideas of storytelling and artistic expression are not entirely new.