Score
How Revlon used Amazon’s interactive video ads to drive outcomes
The article discusses Revlon's campaign that utilized Amazon's interactive video ads to enhance marketing outcomes, as explained by Revlon's Chief Digital Marketing Officer Kelly Solomon during Advertising Week. Brand strategists can learn about the effectiveness of leveraging innovative advertising platforms to engage consumers and drive results.
Marketing Dive: At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
The article highlights a significant campaign by a well-known brand using a modern advertising platform, which is impactful and relevant for brand strategists, though interactive video ads are becoming more common.
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