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Marina Willer crafts letters with light and projection for BFI London Film Festival’s new identity and campaign
The new identity and campaign for the BFI London Film Festival, designed by Marina Willer, emphasizes the importance of honoring the traditional craft of cinema amidst the modern challenges of streaming. This approach suggests that brand strategy in the film industry should focus on creating a unique, tactile experience that resonates with audiences and differentiates from digital consumption.
Its Nice That: In an age of streaming domination and scattergun viewing habits, how do you pay homage to the slow craft of cinema? The Pentagram partner’s analogue identity for London’s biggest film festival lights the way.
The article discusses a significant rebranding effort for a major film festival, highlighting innovative design techniques that address current industry challenges, making it highly relevant and impactful for brand strategy professionals.