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design/leader: Mirella Arapian, founder & executive creative director at MEK
Mirella Arapian's approach to branding emphasizes a planet-first philosophy, which suggests that brands should prioritize sustainability and social impact in their strategies. Her experience with various organizations highlights the importance of aligning brand identity with ethical values to resonate with conscious consumers.
Design Week: This week, we interview Mirella Arapian, founder & executive creative director at MEK. With a planet-first approach, she has two decades of experience building impact-led brands across Australia and North America for organisations such as WWF Australia, RMIT University, PETA Australia, Sea Shepherd, Revival Projects, and Mavens.
Mirella Arapian's focus on sustainability in branding is significant for the industry, particularly as consumer demand for ethical practices grows, making her insights highly relevant for brand strategy professionals.