72Signal
Score
A
AbduzeedoMay 21, 2026

Egor Brodunov's Perfume CGI Treats Glass Like a Study in Light

Egor Brodunov's CGI work for the Stronger With You perfume highlights the importance of visual storytelling in brand strategy, particularly through the innovative use of materials like glass and light. This approach not only enhances product appeal but also creates a deeper emotional connection with consumers by transforming the packaging into a visual experience.

◎ Emergingpackagingdigitalvisual-identityStronger With You

Abduzeedo: Egor Brodunov's perfume CGI treats glass, water, and light as the subject. Built in Houdini and Redshift, it lands between product spot and visual study. The Stronger With You bottle sits inside a del...

Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses a unique approach to visual storytelling in packaging design that could influence brand strategy, making it significant and relevant for professionals in the industry.

65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SStronger With You
Related SignalsAll Signals →