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design/leader: James Wilkins of City Studios
James Wilkins emphasizes the importance of creative leadership in shaping brand identity and strategy within the sports industry. His role at City Football Group highlights how cohesive design and branding across multiple clubs can enhance overall brand equity and fan engagement.
Design Week: In our weekly interview series, design leaders answer five questions about design, and five questions about leadership. James is executive creative director at City Football Group working across all things creative for football clubs including Manchester City, New York FC and Palermo FC. James also creatively leads CFG’s agency, City Studios.
The article discusses a significant figure in the sports branding sector and highlights the importance of cohesive design, which is critical for brand strategy professionals, though the concepts of creative leadership and brand identity are established practices.
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