Score
Another Collective’s identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes
The article discusses how Another Collective has redefined the identity of the smash burger brand Brusco by creatively reinventing traditional burger joint design elements. This approach highlights the importance of aligning brand aesthetics with contemporary food trends, suggesting that brand strategy should focus on both visual appeal and cultural relevance to resonate with consumers.
BP&O: Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food trends aren’t just about ‘edible stuff’, or ‘what things taste like’.
Such movements both hold up a mirror to, predict, and feed back to us (literally, in the The post Another Collective’s identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes appeared first on BP&O - Branding, Packaging and Opinion .
The article presents a fresh take on branding within the food industry, which is significant for brand strategy professionals looking to innovate in a competitive market.