Score
Packaging Design: KOTORI Uji Matcha by Valeriia Löffler
The packaging design for KOTORI Uji Matcha by Valeriia Löffler emphasizes the importance of heritage and craftsmanship in brand strategy. By incorporating traditional elements like sumi-e crane gold foiling and deckled Washi paper, the design not only reflects the brand's rich history but also appeals to consumers seeking authenticity and quality in their products.
Abduzeedo: Valeriia Löffler crafts an exquisite packaging design for KOTORI Uji Matcha, pairing sumi-e crane gold foiling with deckled Washi paper. KOTORI centers on centuries of Uji tea heritage. Valeriia Löffl...
The article discusses a unique packaging design that highlights heritage and craftsmanship, which is significant for brand strategy professionals focusing on authenticity, making it impactful and relevant, while also presenting a novel approach to packaging design.