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Visit Turku Archipelago campaign
The article discusses a rebranding campaign for Finland's Turku archipelago, led by Mikko Hakkarainen of United Imaginations, which positions the area as the world's best-smelling destination. This creative approach aims to attract tourists by emphasizing unique sensory experiences. Brand strategists can take away the importance of leveraging distinctive attributes to create a memorable brand identity.
Communication Arts: Mikko Hakkarainen of United Imaginations rebrands Finland’s Turku archipelago as the world’s best-smelling destination.
The article discusses a unique rebranding strategy for a tourism destination, which is significant for the industry, particularly in the context of sensory branding, making it relevant and somewhat novel.
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