Score
Hyundai Motor Unveils “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™
Hyundai's new global campaign film 'Next Starts Now' for the FIFA World Cup 2026™ emphasizes the brand's commitment to innovation and the future of football. By featuring next-generation talents and a cutting-edge robot, Hyundai is strategically positioning itself as a forward-thinking leader in the automotive industry, aligning its brand with the excitement and global reach of the World Cup.
World Branding Forum: Hyundai Motor Company has unveiled its FIFA World Cup 2026™ global campaign film "Next Starts Now". The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics' Atlas® robot.
The article Hyundai Motor Unveils “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™ appeared first on World Branding Forum .
Hyundai's campaign for a major global event like the FIFA World Cup showcases significant brand strategy and innovation, making it impactful and relevant, though the concept of aligning with sports events is a common practice.