71Signal
Score
C
Communication ArtsSeptember 22, 2026

Developing Your Point of View

The article emphasizes the significance of animation and human creativity in shaping brand narratives, suggesting that brands should leverage emerging technologies to enhance their storytelling and engagement strategies. This approach can help brands differentiate themselves and connect more deeply with their audiences.

◎ Emergingdigitalstrategymotion-designHornet

Communication Arts: Hana Shimizu of Hornet discusses the power of animation, the importance of human creativity, and how emerging technology is shaping the future of the industry.

Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses the importance of animation and technology in branding, which is significant for the industry, though the concepts are becoming more common in practice.

70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
HHornet
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