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Burgopak celebrates 25 years of tactile theatre
Burgopak's innovative sliding packaging system has redefined expectations in the packaging industry, emphasizing the importance of tactile experiences in brand strategy. As brands seek to differentiate themselves in a crowded market, adopting unique and engaging packaging solutions can enhance consumer interaction and loyalty.
Design Week: Twenty-five years ago, Burgo Wharton created and patented a concept for a packaging system that challenged perceptions of what is possible with cardboard. Entering a world of tuck cartons, plastic clamshells and generic brown boxes, Wharton’s sliding packaging system – around which the company Burgopak would later form – was a significant disruptor.
The article highlights a significant milestone in packaging innovation that can influence brand strategy, making it impactful and relevant, though the concept of tactile packaging is not entirely new.