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TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
TreSemmé's collaboration with 'The Devil Wears Prada 2' highlights a strategic move towards positioning the brand in the affordable luxury segment. By leveraging traditional media and celebrity endorsements, the brand aims to enhance its visibility and appeal to a broader audience while maintaining a sense of sophistication.
Marketing Dive: The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
The collaboration signifies a notable shift in TreSemmé's branding strategy towards affordable luxury, which is significant for the industry, while the use of celebrity endorsements is a common tactic, making it moderately novel and highly relevant for brand strategy professionals.