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How Love And Money designed the identity and tiny typeface for Tame Impala’s synthesiser brand, Orchid
The article discusses the design of the identity and typeface for Orchid, a synthesizer brand associated with Tame Impala. The design reflects both floral and celestial themes, catering to a diverse audience of musicians. Brand strategists can take note of how the identity aligns with the brand's musical heritage and target market.
Its Nice That: The Orchid synth is made for beginners and pros alike, including Kevin Parker from Tame Impala – the identity is floral like its namesake, and celestial like its unique sound bank.
The article presents a unique case study of a music-related brand identity that showcases innovative design elements, making it significant for brand strategists and designers in the music industry.
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