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Prada Taps Zendaya as the New Global Ambassador for Paradoxe
Prada's appointment of Zendaya as the global ambassador for its Paradoxe fragrance marks a strategic move to refresh the brand's image and appeal to a younger audience. This collaboration, paired with a new campaign directed by Barry Jenkins, highlights the importance of celebrity endorsements in enhancing brand visibility and connection with consumers.
World Branding Forum: Prada Beauty has named Zendaya as the new global ambassador for Prada Paradoxe, signalling a fresh chapter for the fragrance line. The appointment of the multi‑hyphenate American actress, who turns 30 on September 1, coincides with the launch of a new campaign directed by Oscar‑winning filmmaker Barry Jenkins.
Rosa Carriço, global president of Prada Beauty, […] The article Prada Taps Zendaya as the New Global Ambassador for Paradoxe appeared first on World Branding Forum .
The appointment of a high-profile celebrity like Zendaya as a global ambassador for a major brand like Prada is significant for brand strategy, though celebrity endorsements are a common practice in the industry.