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Swirls, beads and Art Nouveau roots: Emily Klaebe on type design as world building
Emily Klaebe's approach to type design emphasizes the importance of typography in shaping brand narratives and creating immersive experiences. By drawing inspiration from various forms and textures, brands can leverage unique typographic elements to enhance their identity and engage audiences on a deeper level.
Its Nice That: Inspired by subway tiles, mosaics, snail shells and lollipops, this designer uses typography as a way of creating microcosms of larger ideas which expand how typography lives.
The article discusses a unique perspective on typography's role in brand narratives, making it significant and relevant for brand strategy professionals, while also introducing fresh ideas in the context of type design.
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