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How&How's Brand Identity System for Ideogram
The development of How&How's brand identity system for Ideogram emphasizes the importance of a cohesive visual and verbal identity that aligns with design principles. This approach highlights how a well-crafted brand identity can effectively communicate a brand's core values and enhance recognition in the marketplace.
Abduzeedo: How&How built a brand identity system for Ideogram—brain logomark in deep navy, wide-tracked cream serif, and verbal identity built on design principles. The logomark is a stylised brain with a ne...
The article discusses a significant brand identity project that showcases effective design principles, making it impactful and relevant for brand strategy professionals, though the concepts may not be entirely novel in the industry.