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Phantasmic Figures Grapple with Their Doubles in Xie Lei’s Dreamy Oil Paintings
Xie Lei's oil paintings aim to immerse viewers in a dreamlike experience, showcasing the importance of storytelling in art. For brand strategy, this emphasizes the value of creating an emotional connection and a unique narrative that can transport audiences, enhancing brand identity and engagement.
Colossal: "What I’m trying to achieve is to transport the viewer into another world," Xie says. Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month.
The article Phantasmic Figures Grapple with Their Doubles in Xie Lei’s Dreamy Oil Paintings appeared first on Colossal .
While the article discusses the importance of storytelling in art and its implications for brand strategy, the concepts presented are not groundbreaking and are somewhat standard in the context of branding.