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Inside the Craft of Dermi: Packaging Design by Robot Food
The article highlights how Robot Food's playful packaging design for Dermi effectively engages a younger audience by translating scientific concepts into a tactile experience. This approach emphasizes the importance of innovative packaging in brand strategy, particularly for brands targeting specific demographics like tweens, who are increasingly interested in skincare.
Abduzeedo: Robot Food creates a playful packaging design system for Dermi, translating laboratory science into tactile refillable skincare for tweens. Tweens explore skincare much earlier today. Yet most store s...
The article discusses a significant packaging design approach that targets a specific demographic, making it impactful and relevant, though the concept of playful packaging is not entirely new.
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