71Signal
Score
Score
M
Marketing Diveby Andrew HutchinsonAugust 6, 2026Sociable: Snapchat tries to teach brands to be funny
Snapchat's new guidance for brands emphasizes the importance of humor in connecting with younger audiences. This approach suggests that brands should incorporate comedic elements into their marketing strategies to enhance engagement and relatability.
◎ EmergingstrategycampaignSnapchat
Marketing Dive: The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
Snapchat's guidance on using humor in branding is significant for engaging younger audiences, offers a fresh perspective on marketing strategies, and is highly relevant for brand strategy professionals looking to enhance engagement.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SSnapchat
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