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Pentagram creates paired identities for new venues at Doha Design District
Pentagram's work on the paired identities for venues at Doha Design District highlights the importance of creating distinct yet cohesive brand identities that contribute to the overall master brand. This approach allows for individual venue recognition while enhancing the collective brand equity of the district, which is crucial for brand strategy in a competitive market.
Design Week: Located in Msheireb Downtown, Doha Design District (DDD) appointed Pentagram to establish identities for two distinct venues situated opposite one another within the district. DDD director Dana Kazic tasked partner Samar Maakaroun and her team with branding the locations in a way that built individual identity while reinforcing the master brand equity of DDD.
The article discusses a significant branding project by a renowned agency that illustrates effective identity strategies, making it impactful and relevant, though the concept of paired identities is not entirely new.