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Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles
The identity created for Oodles successfully blends a playful yet rigorous design approach, reminiscent of streetwear brands like Supreme, which can enhance its appeal to a trendy audience. This strategy highlights the importance of aligning brand identity with target demographics to create a memorable and engaging customer experience.
BP&O: There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds).
The identity in question is that for the delectably named Oodles – more on that moniker shortly The post Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a creative branding approach for a restaurant, which is significant but not groundbreaking, and offers insights relevant to brand strategy professionals.