Score
Maison Myrthus: a gift ribbon becomes a logo
Maison Myrthus has ingeniously transformed a simple gift ribbon into its logo, emphasizing the art of gifting through a cohesive visual identity. This approach highlights the importance of symbolism and craftsmanship in brand strategy, suggesting that brands can create deeper connections with consumers by focusing on meaningful design elements that resonate with their core values.
Mindsparkle: Behind the scenes Amertume studio DATE September 01, 2026 EDITOR Mindsparkle Mag Maison Myrthus turns a single gift ribbon into its logo Maison Myrthus is a Swiss house dedicated to the art of gifting. Each object is carefully curated and exclusively produced in Switzerland, with a strong focus on sourcing, quality and artisanal craftsmanship.Amertume studio developed the identity around the ribbon, a universal symbol of gifting that captures both the gesture of giving and the moment of discovery.
The ribbon unfolds throughout the visual language and ultimately shapes the logo itself.For the packaging collection, Amertume studio explored a complementary direction inspired by traditional stamps and artisanal printing techniques. Texture, irregularity and imperfection become part of the identity, giving each product its own personality while maintaining a coherent and refined visual system.From the identity and packaging to the physical objects, Amertume studio designed every detail to celebrate the art of giving through simplicity, craftsmanship and intention. Unlock all insights with Plus Unlock everything with Mindsparkle Mag Plus.
Get exclusive access to Premium features: Behind the Scene Project Insights Early Concepts Working files Font & Color Details Key Learnings Submission form Bookmark & Collect Community access Support the Mag Mindsparkle Plus Yearly Insights €5/ month Save -25% billed yearly Mindsparkle Plus Quarterly Insights €7/ month billed quarterly Sign up to Plus
The article discusses a unique branding approach that emphasizes symbolism and craftsmanship, which is significant for brand strategy professionals looking for innovative ways to connect with consumers.