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James Glover reflects on 30 years of Fluid
James Glover's reflections on 30 years of Fluid highlight the importance of adaptability in brand strategy as the design landscape evolves from traditional media to digital platforms. Brands must embrace change and innovation to remain relevant in an ever-shifting market, particularly as new technologies like the metaverse emerge.
Design Week: In the design world, thirty years is several lifetimes. It spans the gap between the birth of the internet and the rise of the metaverse. From the era of the print ad to the age of the TikTok unboxing. For James Glover, founder of Fluid, reaching this milestone in 2026 isn’t just about survival – […]
The article discusses significant insights from a seasoned professional in the branding industry, emphasizing adaptability in a rapidly changing landscape, which is highly relevant for brand strategy professionals.