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“Artistic creation is not selfish”
The article emphasizes the importance of artistic creation as a means to cope with adversity, suggesting that brands should consider how their messaging and campaigns can resonate with audiences facing challenges. This insight can inform brand strategy by encouraging a focus on emotional connection and support through creative expression.
Its Nice That: Current affairs can be unsettling and upsetting, so it’s no wonder people are finding it difficult to do what they are normally driven to practice. In this week’s Creative Career Conundrums, Kat Wong, founder of career change platform Oh Yeah, discusses the issue of creating in the face of adversity, and how the act of making can counter despair.
The article provides a relevant perspective on emotional connection in branding, but the concept of using art for coping with adversity is not entirely new in the industry.