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Maison Myrthus turns a single gift ribbon into its logo
Maison Myrthus has developed a unique brand identity by transforming a simple gift ribbon into its logo, emphasizing the art of gifting through thoughtful design. This approach highlights the importance of simplicity, craftsmanship, and intentionality in brand strategy, suggesting that brands can create strong emotional connections through meaningful symbols and cohesive visual systems.
Mindsparkle: Behind the scenes Amertume studio DATE September 01, 2026 EDITOR Mindsparkle Mag Maison Myrthus turns a single gift ribbon into its logo Maison Myrthus is a Swiss house dedicated to the art of gifting. Each object is carefully curated and exclusively produced in Switzerland, with a strong focus on sourcing, quality and artisanal craftsmanship.Amertume studio developed the identity around the ribbon, a universal symbol of gifting that captures both the gesture of giving and the moment of discovery.
The ribbon unfolds throughout the visual language and ultimately shapes the logo itself.For the packaging collection, Amertume studio explored a complementary direction inspired by traditional stamps and artisanal printing techniques. Texture, irregularity and imperfection become part of the identity, giving each product its own personality while maintaining a coherent and refined visual system.From the identity and packaging to the physical objects, Amertume studio designed every detail to celebrate the art of giving through simplicity, craftsmanship and intention. Unlock all insights with Plus Unlock everything with Mindsparkle Mag Plus.
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The article discusses an innovative approach to branding that emphasizes simplicity and emotional connection, which is significant and relevant for brand strategy professionals.