72Signal
Score
Score
I
Its Nice ThatJune 9, 2026Crack a cold one and enjoy Glenn Kitson’s noisy love letter to British colloquialisms for Strongbow
Strongbow's latest campaign, directed by Glenn Kitson, emphasizes authenticity through a celebration of British colloquialisms, showcasing the brand's connection to its cultural roots. This approach suggests that brands can strengthen their identity and consumer loyalty by embracing local language and culture in their marketing strategies.
◎ EmergingcampaignstrategyStrongbow
Its Nice That: The new Streets-soundtracked campaign is a belter! Directed by Glenn Kitson in collaboration with Otherway, this ode to Britishisms and the nation’s number one cider brand puts authenticity first.
Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The campaign highlights a unique approach to brand identity through local culture, which is significant for the industry, while also providing actionable insights for brand strategy professionals.
65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SStrongbow
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