Studio zur Strassen brings Method out of stealth with precision 3D Apparel Digital

The Brand Identity: There’s something fitting about a company that protects invisible systems choosing to emerge from invisibility itself. Method had been operating in stealth, building autonomous cybersecurity tools for critical institutions, when it came time to step into public view. The occasion was significant: two products ready for launch, a $26 million Seed and Series A round closing, and no visual identity to carry any of it.

Studio zur Strassen was brought in not simply to design the brand, but to define how Method would present itself at the exact moment it became real to the outside world. “It wasn't just a product launch,” explains Creative Director Yannick zur Strassen. “It was the moment to define who they are and how they want to shape their industry.” Method builds hands-on, code-driven security products that simulate real attacks to uncover vulnerabilities, powered by AI that continuously models potential risks in real time.

Their audience is narrow and deeply technical: CISOs, military leaders and operators responsible for protecting America’s critical institutions. It isn’t software that needs mass appeal, and that specificity gave the studio something to work with from the outset. The brief carried a tension that zur Strassen found compelling. Method needed to communicate the sophistication and calm of reliable security – the weight of protecting systems that society depends on – while also reflecting the reality that cybersecurity is dynamic, adversarial and high-stakes. “Cybersecurity isn’t calm,” he notes.

The brand had to hold both of those truths at once. There was also a cultural ambition woven through the brief: Method wanted to make cyber defence feel worth caring about again. The industry has drifted toward compliance checklists and spreadsheet audits, distancing itself from the curiosity and creativity that once defined the field. Method’s products are different – they operate closer to the spirit of building, testing and pushing systems to their limits. A playful idea that came up during the design process became the identity’s defining principle.

Studio zur Strassen developed a dual-layer visual system that mirrors the invisible reality of cybersecurity work. One layer presents the intact world: critical infrastructure running seamlessly, rendered through a clean, almost utopian aesthetic defined by clarity and calm. Beneath it sits a darker, coded layer representing the constant background activity – daily attacks that have become routine, the mounting complexity of defence. “This subtle, almost Matrix-like duality allowed us to build a balanced visual language,” zur Strassen explains. “A composed and minimal surface contrasted with a structured, coded layer beneath it.

Together, they tell the story of the world Method is working to protect and what it takes to protect it.” The concept resonates because it describes what cybersecurity actually involves at Method’s level – safeguarding the systems that keep everyday life functioning. A hexagon sits at the structural core of the identity, chosen as a foundational element that can be combined in multiple configurations to form resilient, interconnected systems. The logo is built from this hexagonal logic, creating an abstract ‘M’ while establishing the visual idea of connected nodes – a principle that extends across everything.

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The article discusses a significant branding strategy for a cybersecurity company, which is crucial in a high-stakes industry, while also presenting a relatively novel approach to visual identity that is relevant to brand strategy professionals.