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How&How’s colouful and collaged Bristol Dockyards rebrand makes nautical cliches walk the plank
The rebrand of Bristol Dockyards by How&How utilizes vibrant typography and photo collage to modernize its identity while reflecting the essence of the city. This approach emphasizes the importance of local culture in brand strategy, suggesting that brands can resonate more deeply with their audience by integrating regional characteristics into their visual identity.
Its Nice That: Taking tips from the city itself this brand system uses iron clad typography and photo collage to bring the heart of Bristol back up to date.
The rebrand of Bristol Dockyards showcases a significant application of local culture in branding, which is impactful for the industry, while its creative approach offers fresh insights relevant to brand strategy professionals.