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Sewell Killingstad on why making “art for art’s sake” lands you the briefs you love
The article features designer and illustrator Sewell Killingstad discussing the importance of creating art driven by personal emotions and creative vision, rather than solely for commercial purposes. He argues that this approach can lead to attracting more fulfilling projects and briefs. Brand strategists can take from this the idea that authenticity in creative work can resonate more deeply with clients and audiences, potentially leading to better brand alignment and engagement.
Its Nice That: The Baltimore-based designer and illustrator makes the case for focusing on your own emotions and creative vision to attract the kind of work you really want to create.
The article presents a unique perspective on the value of authenticity in creative work, which is significant for brand strategists, but it may not be groundbreaking in the broader context of design discussions.
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