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Rebuilding Chroma — a unified brand system for Poland's leading print house
Chroma's rebranding initiative, led by Unikorns Agency, emphasizes the importance of a unified brand system that balances modernity with brand continuity. This strategic overhaul not only enhances brand recognition and clarity but also transforms the brand into an operational tool, allowing for efficient design and development across various platforms and touchpoints.
Mindsparkle: Behind the scenes Unikorns Agency DATE May 06, 2026 EDITOR Mindsparkle Mag Rebuilding Chroma — a unified brand system for Poland's leading print house Unikorns Agency is a creative digital agency building structured, scalable brand identity systems across multiple digital and physical touchpoints. Chroma approached the agency with a large-scale challenge: a rebrand, a redesign of its online platform, and a broader rollout across the brand ecosystem.
As one of Poland's largest online printing houses with over 30 years of experience, Chroma needed a visual language that could balance modernity with brand continuity — and speak clearly both to business customers looking for effortless, high-quality print and to industry professionals who understand the nuances of production.The challenge was to translate Chroma's scale and experience into a clear, consistent brand expression that could work across an increasingly complex digital ecosystem.
As the company continued to grow, it needed a system that would bring alignment to how it shows up across the main platform, marketing, and general communication while remaining flexible enough to support ongoing evolution.
The goal was not just to polish the visual layer, but to establish a coherent framework that would strengthen recognition, improve clarity, and create a foundation for more efficient design and development going forward.The collaboration was structured as an ongoing rollout rather than a one-off delivery, allowing the system to be tested and refined in real conditions — across live products, marketing, and day-to-day use by internal teams.
Unikorns approached the work as designing for a living organization, where the real measure of quality is not how a concept looks in isolation, but how it holds up under continuous use and expansion.At the core of the visual direction was a deliberate tension between precision and approachability. The system balances the technical nature of print with a more human, accessible layer — pairing clarity of interface with the complexity of the service behind it, and respecting the brand's legacy while pushing it forward.
This translated into a visual language built on distinctive typography, a restrained palette inspired by the materiality of paper, and an extensible illustration system that adds openness without diluting structure. Print itself became a central storytelling device in the brand system, with product imagery treated not as decoration but as a core part of the brand's communication.The scope extended beyond identity into product and experience design. Alongside redefining the brand, Unikorns shaped how users interact with Chroma's platform, ensuring that the system works for audiences with very different levels of expertise.
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The article discusses a significant rebranding effort for a leading print house, which is impactful for the industry, while also presenting a somewhat novel approach to brand systems that is relevant for brand strategy professionals.