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KISS radio unveils mischievous network rebrand by NOT Wieden+Kennedy
The rebranding of KISS radio signifies a strategic evolution from its rebellious roots to a more dynamic and engaging identity. This shift reflects the importance of adapting brand visuals to resonate with contemporary audiences while maintaining the essence of the brand's heritage.
Design Week: Bauer Media Audio UK has unveiled a complete network rebrand for its flagship network, KISS. Developed in partnership with branding and London-based design agency NOT Wieden+Kennedy, the comprehensive refresh marks a significant strategic shift for the network, which started as a rebellious pirate station.
Moving away from the blocky, static ‘K’ logo that has represented […]
The rebranding of KISS radio represents a significant shift in brand identity that could influence similar strategies in the industry, making it relevant and moderately novel.