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“There is no formula for art”: Murugiah on why you should make art about things you love
Murugiah emphasizes the importance of creating art that resonates personally, suggesting that genuine passion can lead to more impactful and authentic brand strategies. For brands, this means that embracing individual stories and inspirations can enhance their identity and connection with audiences.
Its Nice That: What has Murugiah, the multi-disciplinary British and Sri-Lankan artist, not done? He’s an artist, illustrator and designer in London, and his recent talk on May’s Nicer Tuesdays stage took us through just about everything he’s done with his boundless imagination, from exhibitions to film posters to even watches. Driven by an admiration for his older brother and pop culture (and even battling his online trolls with rhymes), this talk is a total blast through the breadth of his inspirations and how that bleeds in even the smallest of his gestures as a freelance artist.
The article discusses a personal approach to art that can influence brand identity, which is significant but not groundbreaking in the context of brand strategy.