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How EVERLAND Reimagined Urban Kind Branding
The article discusses how EVERLAND has developed its Urban Kind branding by utilizing a distinctive shield design, vibrant colors, and unique packaging to stand out in the competitive skincare market. Brand strategists can learn from EVERLAND's approach to creating a strong visual identity that communicates its values and differentiates it from competitors.
Abduzeedo: EVERLAND built Urban Kind branding on a single device: the shield. Saturated color, script product names, and raw amber-glass packaging. Skincare is a crowded shelf, and most of it whispers. EVERLAND ...
The article highlights a unique branding strategy from a specific brand that could influence industry practices, making it significant and relevant for brand strategists, though the concepts of visual identity and packaging are not entirely new.
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