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No shortcuts: why AI threatens creative instinct
The article emphasizes the need for designers to adapt their brand strategy in the face of AI advancements, highlighting the importance of judgment over mere execution. Brands must cultivate a collaborative relationship with AI to enhance creativity rather than relying solely on it, ensuring that the human instinct remains central to the design process.
Its Nice That: The capacity for judgement now matters more than the capacity for execution. Handling this shift well ultimately depends on how designers frame their relationship to AI: as a collaborator to work alongside, or as an oracle to defer to.
The article addresses a significant challenge in the design industry regarding AI's influence, making it highly relevant and impactful for brand strategy professionals, while also presenting a moderately novel perspective on the collaboration between human creativity and AI.