Luisa Haxel of Traumhausverlosung On Five Things You Need To Know To Succeed In The Real Estate…

Authority Magazine: Luisa Haxel of Traumhausverlosung On Five Things You Need To Know To Succeed In The Real Estate Industry An Interview With Aaron Weiner -- Listen Share Real estate is never just a product; it represents life decisions, aspirations, and personal milestones. Real estate is never just a product; it represents life decisions, aspirations, and personal milestones. As a part of this series, we had the pleasure to interview Luisa Haxel. Luisa Haxel, born in 1990, is the managing director of Traumhausverlosung (Dream House Raffle) and the non-profit organization Dreamify gGmbH, where she leads the strategic development of Germany’s first provider of

existing real estate raffles. Previously, she founded and scaled Evernest, a platform for real estate agents that has grown to more than 300 employees. She holds a degree in business administration and began her career in strategy consulting before joining Engel & Völkers, where she most recently served as Head of digital strategy. Thank you so much for joining us in this interview series! Can you tell us the “backstory” about what brought you to the Real Estate industry? Thank you so much for having me! My journey into real estate wasn’t a straight line from the beginning — it evolved.

I studied business administration, and early on I was fascinated by how companies grow, transform, and adapt to new market dynamics. That curiosity first led me into strategy consulting. A pivotal moment came when I joined Engel & Völkers. I started in a strategy role and eventually became Head of Digital Strategy. My responsibility was to help translate a very traditional, highly relationship-driven real estate business into the digital world — building processes, platforms, and digital touchpoints that would complement and enhance the brokerage model. That experience truly sparked my passion for the real estate industry.

I was drawn to its emotional dimension — real estate is never just a product; it represents life decisions, aspirations, and personal milestones. At the same time, I saw enormous potential for innovation, especially in how technology could empower agents and improve the client experience. After my time at Engel & Völkers, I co-founded Evernest, a platform built to support and empower real estate agents. What started as an idea has grown into a company with more than 300 employees.

Building Evernest deepened my understanding of the industry from the ground up and strengthened my belief that real estate is one of the most exciting sectors to shape in the digital age. Today, as managing director of Traumhausverlosung, my passion for real estate is still at the core of everything I do. What continues to motivate me is the opportunity to rethink access to property, create new models, and make the dream of owning a home more tangible for people. Can you share with our readers the most interesting or amusing story that occurred to you in your career so far?

Can you share the lesson or takeaway you took out of that story? One of the most memorable moments in my career happened last year during the donation handover to our charity partner, “Stiftung RTL — Wir helfen Kindern e.V.”. Instead of doing a classic check presentation, we staged the reveal on the beach. The donation amount stood on surfboards in the sand, and as a surprise, a land yacht crossed the beach carrying the final digit on a flag. When everything came together, the full amount became visible: 1,740,000 euros.

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The article discusses innovative approaches in real estate branding and emotional connections, which are significant for the industry and offer actionable insights for brand strategy professionals.