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“I don’t want to just observe, I want to participate”: Ollie Babajide Tikare on immersing himself in the cultures he photographs
Ollie Babajide Tikare's approach to photography emphasizes active participation in the cultures he captures, suggesting that brands should consider immersive storytelling to connect more deeply with their audiences. This strategy can enhance brand identity by fostering authentic connections and resonating with diverse cultural narratives.
Its Nice That: Ollie Babajide Tikare is a multi-hypenate in the very definition of the word: he’s a photographer, writer, music curator and DJ who touches topics from socio-political essays to fashion, but Ollie maintains that it’s quite exhausting! The artist took to April’s Nicer Tuesdays to take us through his rollercoaster of a personal portfolio of photographic works that center African diaspora, as well as his new book Èkó , which is a startling and visceral portrait of Lagos.
The article presents a unique perspective on immersive storytelling in photography that can significantly influence brand strategies, making it relevant and impactful for professionals in the industry.