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The Future of BMW Design: A Conversation with Max Missoni
The article discusses Max Missoni's ascent in automotive design and his current role at BMW, highlighting how his vision will shape the future of the brand's design strategy. This indicates a potential shift in BMW's design philosophy, focusing on innovation and modern aesthetics to enhance brand identity and appeal to a new generation of consumers.
Cool Hunting: Max Missoni has been rising fast in the automotive design world. We interviewed Missoni just a few years ago when he was at Polestar, and now he’s a VP at BMW in …
The article discusses a significant shift in BMW's design strategy under a key figure, making it impactful and relevant for brand strategy professionals, while also presenting some novel insights into automotive design trends.