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Bull’s-Eye creates a walking Stampede ad with ‘Beltboard’ buckles
Bull's-Eye's innovative use of 'Beltboard' buckles as a walking advertisement at the Calgary Stampede showcases how brands can creatively integrate merchandise with experiential marketing. This strategy not only enhances brand visibility but also engages consumers in a memorable way, reinforcing the importance of unique promotional tactics in brand strategy.
Strategy Online — CA: Bull’s-Eye has turned a cowboy-fashion staple into attention-grabbing merchandise for this year’s Calgary Stampede. Throughout the July 3 to July …
The article presents a creative marketing strategy that enhances brand visibility at a major event, making it significant and relevant for brand strategy professionals, while also introducing a novel approach to experiential marketing.