Score
Abmo - Pro
Abmo, a French boutique branding studio, emphasizes the importance of building brand identities that are deeply rooted in culture and narrative, ensuring they are modern and enduring. Their approach to brand strategy involves a comprehensive understanding of a brand's story and essence, which is crucial for creating impactful visual identities and packaging in the hospitality and lifestyle sectors.
Mindsparkle: Abmo pro Abmo is a French boutique branding studio specialising in identity and packaging design for hospitality, food & beverage and lifestyle brands. Bordeaux & Paris, working globally. Founded in 2013 by Dezyderiusz Gusta and Sonia Cordier, Abmo operates at the intersection of brand strategy, visual identity and print craft. We build brands from the inside out, starting with culture, narrative and meaning before form. Our conviction : a brand must be absolument moderne, resolutely of its moment, built to last. We write the stories brands live by. Culture-driven, never pretentious.
Over the past decade, Abmo has developed brand identities for 20+ hotels and restaurants across Europe from Michelin-starred chef Grégory Marchand’s Frenchie group and luxury boutique hotels like Hôtel Buci, to scaled consumer brands like Bioburger and rising lifestyle icons like Hercule Studio and Belle & George in Vienna. Our work has been featured in The Brand Identity, Brand New, Mindsparkle Mag, Fonts In Use and Bounty Hunters — and published in numerous print publications including Counterprint Books, Victionary, Grafikmagazin, Étapes and Brandlife.
Contact/Hire Contact/Hire Website LOCATION Bordeaux, France Bordeaux, France TYPE Studio AVG. BUDGET USD 25-50k FOCUS Graphic Design, Type... Graphic Design, Type Design, Branding ⌄ Latest projects Design , Brand Identity Branding for WHITE Coffee roasted in Paris Design , Graphic Design BUCI Hôtel Cookies This website uses cookies in order to enhance the overall user experience. Accept all See our Privacy & Cookie Policy Customize Essential cookies There are some cookies that we have to include in order for certain web pages to function. For this reason, they do not require your consent.
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The article discusses a boutique branding studio's approach, which is relevant and somewhat significant for the industry, but the concepts presented are not groundbreaking or entirely new.