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Pentagram gives Hiut a premium identity built on depth, not luxury
The article discusses how Pentagram has developed a premium brand identity for Hiut that emphasizes depth and authenticity rather than traditional notions of luxury. This approach suggests that brands can differentiate themselves by focusing on meaningful storytelling and substance in their branding strategies.
Signal summary: The article discusses how Pentagram has developed a premium brand identity for Hiut that emphasizes depth and authenticity rather than traditional notions of luxury. This approach suggests that brands can differentiate themselves by focusing on meaningful storytelling and substance in their branding strategies.
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The article highlights a significant shift in branding strategy that could influence how brands approach identity, making it impactful and relevant for professionals in the field, while also presenting a relatively novel perspective on premium branding.