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How can business help us take charge of our health?
The article discusses a podcast episode featuring Dorothy Kilroy, Chief Commercial Officer at Oura, who talks about the company's innovative approach to wearable technology and its role in empowering individuals to take charge of their health. It highlights the growing trend of a people-powered health system and how businesses can contribute to this shift. Brand strategists can learn from Oura's model of integrating technology with health management to create a new category in the market.
Strategy Business: Most people only think about healthcare when something goes wrong. In this episode of PwC's Take on Tomorrow podcast, we explore the momentum behind a people-powered health system--and Dorothy Kilroy, Chief Commercial Officer at Oura, shares how the company built a business model around a new category of wearable technology.
The article discusses a significant trend in health technology and its implications for brand strategy, making it impactful and relevant, though the integration of technology and health is becoming more common.
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