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Oktra steers Autotrader’s digital evolution with landmark Manchester HQ
The establishment of regional hubs by design firms like Oktra signifies a strategic shift in brand strategy, allowing companies such as Autotrader to enhance their workplace identity and foster innovation in secondary markets. This move not only reflects a growing trend in workplace design but also emphasizes the importance of creating environments that align with brand values and employee engagement.
Design Week: In the current workplace landscape, major design firms are increasingly establishing dedicated regional hubs outside of London to tap into thriving secondary markets. To that end, workplace design and build specialist Oktra has officially completed its sprawling fit-out for Autotrader‘s new headquarters in Manchester.
The article discusses a significant strategic shift in workplace design that impacts brand identity and employee engagement, making it relevant and impactful for brand strategy professionals.