DNCO creates Vermont’s first dedicated consumer tourism brand, aiming to “turn affection into action”

BP&O: I’m sure I can’t be alone as someone (albeit someone from England) who would be utterly incapable of pointing to the whereabouts of Vermont on a map – and perhaps, like me, unsure as to whether it was a city or a state.

Slightly embarrassing to admit, but I also wasn’t sure if it was in Canada or the US The post DNCO creates Vermont’s first dedicated consumer tourism brand, aiming to “turn affection into action” appeared first on BP&O - Branding, Packaging and Opinion .

This initiative represents a significant step in regional branding for tourism, showcasing a novel approach to leveraging emotional connections, making it highly relevant for brand strategy professionals.