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Pepsi extends food-focused push for summer of soccer with ads, activations
Pepsi's summer campaign, 'Soccer Deserves Pepsi', highlights the brand's strategy to leverage major sporting events to enhance its visibility and connection with consumers. By collaborating with notable figures and engaging in food-focused activations, Pepsi aims to deepen its association with soccer culture and drive brand loyalty during the summer season.
Marketing Dive: Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
Pepsi's campaign is significant for the brand industry as it showcases a strategic alignment with major sporting events, which is a common practice, but its food-focused approach adds a fresh angle that is particularly relevant for brand strategy professionals.