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Highland Soap Co. scales the summit with new identity
Highland Soap Co.'s recent rebranding marks a significant shift in its strategy to attract a younger demographic while maintaining its existing customer base. This makeover, the company's first in over three decades, highlights the importance of evolving brand identity to drive sales and relevance in a competitive market.
Design Week: A Scottish soap and skincare company has had its first major makeover in more than 30 years. Following a pitch, the work on Highland Soap Co. was carried out by Freytag Anderson, which has studios in Glasgow and Oban.
The redesign is a strategic attempt to boost sales and reach a younger audience, without alienating […]
Highland Soap Co.'s rebranding is significant for the brand industry as it reflects a strategic shift to engage a younger audience, which is a common challenge for many brands, making it highly relevant for brand strategy professionals.