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Nick Haymes’ new photobook is a sprawling testament to the blood, tears and joy of growing up
Nick Haymes' new photobook, 'Chronograph', showcases 25 years of photographs capturing the journey of his children growing up. The collection reflects the complexities of childhood and parenting, blending humor with poignant moments. Brand strategists can take inspiration from the emotional storytelling approach in this work, which highlights the power of personal narratives in connecting with audiences.
Its Nice That: Chronograph collects 25 years of photographs of his children turning into adults. It’s funny, bittersweet and sometimes heart-wrenching. We speak to Nick Haymes and his two sons about the trials and tribulations of childhood and parenting, as well as the process of recording life.
While the photobook offers a unique personal narrative approach, its impact on the broader brand/design industry is limited to inspiration rather than a major shift or trend.
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