Score
Québec City leans into romance to sell its winter appeal
Destination Québec cité and LG2 have launched a new English-only campaign aimed at promoting the romantic aspects of Québec City during the winter season. The campaign highlights the city's beauty and allure, positioning it as an attractive destination for couples. Brand strategists can take note of how leveraging emotional themes like romance can enhance destination marketing efforts.
Strategy Online — CA: Destination Québec cité and LG2 have rolled out a new English-only campaign to showcase the beauty and seduction of the …
The campaign's focus on romance for winter tourism is significant for destination marketing, though leveraging emotional themes is a common strategy in the industry.
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