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Sight, taste and touch: how Mikael Selin built a career in packaging
Mikael Selin's career in packaging highlights the importance of sensory experiences in brand strategy. By focusing on how sight, taste, and touch influence consumer perceptions, brands can create more engaging and memorable packaging that resonates with their audience.
Signal summary: Mikael Selin's career in packaging highlights the importance of sensory experiences in brand strategy. By focusing on how sight, taste, and touch influence consumer perceptions, brands can create more engaging and memorable packaging that resonates with their audience.
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The article discusses a significant aspect of packaging design that can enhance brand strategy, making it relevant and moderately impactful, though the concepts of sensory experiences are not entirely new in the industry.