Florian Cornut’s Brand Identity for Live Current

Florian Cornut and Baptiste De Almeida have developed a dynamic brand identity for Live Current, a Chicago-based mindfulness brand, utilizing the Neue Montreal typeface and merging spheres to create a unique visual language. This approach stands out in a market where many mindfulness brands rely on clichés, suggesting a fresh perspective on brand identity in this sector. Brand strategists can take note of the importance of originality and fluidity in brand identity design to differentiate in crowded markets.